Notes
Blogspot A code in media studies, codes refer to any element of media language which creates meaning for the audience. Code: Something that’s been encrypted. Decoding: To find meaning in the code. Hermenutiic code is something that is a mystery and asks questions the audience. Lowkey lighting (not dark/dim lighting) causes us to ask what is in the darkness. Proairetic code: A part of a narrative that relates to what’s happening. Symbolic Code: Something that stands in for or means something else. Red can symbolise lust or love, or a dove could symbolise peace or innocence. Maybeline Advert Analysis.: Direct adressment toward the audience. Feminine/natural colours. Looks like she’s going out. Uses ‘IT’ to raise a question. Uses bold text in important areas. Strong use of beige throughout to put out a natural vibe. Uses proairetic code in mid shot. Sexual Connotations. Close up shot of attractive women. Aimed at middle class. U...