Media mock
media mock exam Media Representation; This Gap advert is written and published with polysemic nature as it can be perceived in a number of different ways. The phrase 'Be Bright' could be referencing to be beautiful as much as it could be referring to be different to others. This advert raises many questions due to the frontline being so open to interpretation, by using this technique GAP bring in more customers as they all see the advert in a different way. The advert makes the customer want to "Be Bright' whatever their own idea of bright may be. Roland Barthes is a popular media theorist and one of his theories is Semiotic Code which means that media can be 'encoded' by its creator and 'decoded' by the receiver. There are many visual semiotics on the GAP advert for example the use of words and the colourful nature of the text could want you to associate the advert with the LGBTQ flag and its community. Symbolic code is also used as we see the woman...