Media mock

 media mock exam 

Media Representation;

This Gap advert is written and published with polysemic nature as it can be perceived in a number of different ways. The phrase 'Be Bright' could be referencing to be beautiful as much as it could be referring to be different to others. This advert raises many questions due to the frontline being so open to interpretation, by using this technique GAP bring in more customers as they all see the advert in a different way. The advert makes the customer want to "Be Bright' whatever their own idea of bright may be.

Roland Barthes is a popular media theorist and one of his theories is Semiotic Code which means that media can be 'encoded' by its creator and 'decoded' by the receiver. There are many visual semiotics on the GAP advert for example the use of words and the colourful nature of the text could want you to associate the advert with the LGBTQ flag and its community. 

Symbolic code is also used as we see the woman in the advert as stereotypically attractive and she looks in the camera in a seductive way. This means that although this is a woman's product the also market it to men for women to model their look on. The product isn't sold through what it is, it is sold by the feeling it will create for the woman of being a true, strong and sexy woman.

Moreover, there is use of cultural code in this advert which your mind is sent back to. This woman standing up and being strong almost sets your mind back to pieces of media made in the war that were made for women. This is a strong base to set the advert on as it makes women feel empowered and strong by being true. World War 2 media for women was based off the concept of women being as powerful as men and was a massive step in women's history.

Representation;

There is a large contrast between the Tide Adverts of the 60s and the modern day adverts of persil. Tides advert is ridden with sexism of women whereas the Persil advert is very different. In the Persil Advert, the man is doing the washing and this is a great change from the tide advert where the woman was the only person who could do it. Moreover, in the 60s if a man washed his clothes he would be seen as weak and so on. This contrast shows how adverts these days are much less controversial.

Carrying on from this, media has built up these set in stone gender roles and we see this at every level of media. Usually you will see in films the man will save the woman or be dominant over her by making most decisions. Certain medias paint women to look weak and vulnerable which is hardly the case in real life. Womens role in Media has largely been to look pretty and be the prize for the male protagonist. 

Intertextuality is seen throughout the Persil advert and is used in a clever way. We see a lot of aspects which refer to superhero films which were at an all time high leading up to Avengers Infinity War's release in 2018. The scene we see at the start of the advert creates a sense of familiarity to the audience which makes you more interested in the advert.



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