Long Road Media Blog

old media  new media digitally convergent culture capital- the value of your knowledge  modes of address published weekly by IPC, 1937 to present. • Set edition: 23-29 August 1964 • Price: 7d (7 old pennies, approx 80p in 2018 money) • Women’s magazines became very popular in the post-war period and, in the 1960s, sales of women’s magazines reached 12 million copies per week. Woman’s sales alone were around 3 million copies per week in 1960. Hegemonic norms were challenged Woman's own Difficult to differentiate between women's magazines Standardisation of product half of women in UK buying at least one woman's weekly a week mass culture  advertised the new women women not paid properly objectification countercultural movements the hippie movement Features: irregular folio: sections how to look stereotypically attractive through makeup and lingerie  cooking and beauty House work the womens magazines contains folios of tasks there are intended to be done domestically w...

 digitally convergent technologies convergent the coming together of previously separate media industries jam  old media- non convergent media print media the magazine industry is a specialised one  masthead is always at the top of the magazine magazines can target a core neisch audience  uses typographic hierarchy to dictate the importance on the page hyper feminine older model

Compared with the past, David Gauntlett argues that in the media today 'we no longer get singular, straightforward messages about ideal types of male and female identities.' Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they are produced. [30] Magazine Industry Magazine ciculation figures have been declining steadily for 20 years Competition from online media Digital technologies Digital media vs print media Magazines are inconvenient   bright colours cool illustrations bold writing interesting image  cool filter  nice and simple bright colours big title  lots of writing

 Newspapers use representation in a very stereotypical and attention grabbing manner. For example The Daily Mirror uses a large picture on its front page with a recognisable face to its audience. The Daily Mirror is mostly aimed at women in their 30-40s and a Made in Chelsea star would gain their interest. Moreover, the large text in the centre of the page draws the eye instantly especially with its curiously worded title. Then The Daily Mirror also uses big bold text to say " New Jab on a Dark Day" which relates to Coronavirus which automatically gains interest. In conclusion, newspapers use big eye grabbing tactics to gain readers.