component 2- media forms and products in depth

Compared with the past, David Gauntlett argues that in the media today 'we no longer get singular, straightforward messages about ideal types of male and female identities.'

Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they are produced. [30]

Magazine Industry
Magazine ciculation figures have been declining steadily for 20 years
Competition from online media
Digital technologies
Digital media vs print media
Magazines are inconvenient 
bright colours
cool illustrations
bold writing



interesting image 
cool filter 
nice and simple


bright colours
big title 
lots of writing




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