24th

 

bell hooks



  • Feminist theory, but significantly different to Van Zoonen
  • Feminism advocates equal rights between men and women
  • "Feminism is for everyone"
  • But how? 
  • Race, class, gender, sexuality, ethnicity, and a whole range of other factors are all tied together
  • bell hook's theory is a far more inclusive theory of feminism 
  • This concept is known as intersectionality
  • The representation of women can also affect the representation of men, and the way in which they are treated in society. 
  • For example, hooks argued that many huge responsibilities are placed on men by the stereotypical representation of women, 
  • Words such as 'pussy' and 'sissy' and other gendered or homophobic language against men who show emotion may stop them from doing so
  • Representations in media products are therefore all linked and extremely complicated!
  • KOTV reinforces assumptions about men being dominant and women being sexualised, which in turn reinforces patriarchal hegemony

Paul Gilroy



  • Postcolonial attitudes
  • The British Empire as we know it has collapsed
  • Postcolonial attitudes still exists
  • There are still racial hierarchies in out society, where some races are considered superior to others
  • Binary oppositions are used to 'other' ethnic minorities
  • Othering is where a group is represented as being different from 'us', and a group is represented as being 'abnormal'
  • KOTV only features white characters, which reinforces the notion of racial hierarchy 
Manuel Alvarado- only 4 different representations of non-white in media products
humorous- there to be funny 
threatening- 
sex workers, sexually promiscuous 
exotic
pitied and pathetic

Daniel Craig is a hypereal representation of a British man

What choices have the producers made when constructing representations? Make reference to Kiss of The Vampire and No Time to Die

Stereotypical and straightforward representations of gender and race to reflect the ideologies of the poster
paloma- cuban/spanish actor whos sexualised in the poster shown through the mise-en-scene of her dress showing cleavage 
hierarchy allows for james bond (the perfect british male)
black girl is represented as being considerably more aggressive than the other white women in the poster. this mise-en-scene of the gun and military uniform has connotations to aggression. black people in media take on certain stereotypical roles and in this case reinforces the stereotype that black people are aggressive and sexually attractive. 
the black woman has a large and aggressive whereas the little and unaggressive pistol is in the hands of ana de armas. 
 

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