10th May

 Women Magazine and Adbusters

basic and straightforward

targets straight white women

how does this product create meaning for its audience?

women magazine is a basic magazine that is targeting a basic audience

sexist magazine 

straightforward 

typical 

sexualising

objectifying 

women can construct identities around this 

women magazine reinforces patriarchal hegemonic norms

this is to control the female audience 

How had the conventions of the genres of the magazines you have studied changed over time?

women's lifestyle

Genre: Women's lifestyle (conventional)

Big title lexis of women
7d (80p) is very cheap aimed to working class
Hegemonically attractive / normal
Pink colour is feminine
Lexis of kitchen is lexis for sexist
Lexis of British Woman is direct to woman
Staring at us
Sans serif women are dumb
MES of floral dress is feminine
Makeup to be pretty
MES of smile to be inviting and friendly
Lexis of lingerie to add a spicy
Lexis of A-level is appealing to a young
WORLDS GREATEST WEEKLY FOR WOMEN is boasting for women

Genre is important as it allows the producer to use conventions to target a specific audience. I shall argue that both. 

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