2nd March

Woman is a boring and straightforward magazine that presents a singular and straightforward patriarchal ideology to its mass market target audience.


In doing so, it reinforces stereotypical hegemonic ideologies surrounding women, and it does so in the most blunt and effective way possible. By cultivating the ideology that women are simple, straightforward, weak and frankly boring, it constructs a world where these ideologies continue unquestioned.


Yes, Woman magazine is a product of its time, and reflects the dominant ideologies of the 1960’s, but it only reflects the mainstream ideologies of the 1960’s. At a time when women were fighting for rights, the contraceptive pill was changing the ways in which we view sex, and psychedelic drugs and music were pushing in to the mainstream, Woman seems even more mainstream by comparison.


If anything, Woman was already old-fashioned in 1964, and its existence was predicated only on its ability to maintain social order and the status quo.


But, media doesn’t just have to keep order, it can change the world. The next product we will explore is very much about shattering the ideological, hegemonic powers that magazines like Women so carefully constructed!

Its not a pipe its a painting
Provocative as it makes you think
French

A form of digital media which is quickly constructed and rapidly shared online, often memes are humorous in nature, and present a subversion of the original intention of the image/video 


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