5th March

 Communicate messages and values?

Mise-en-scene of the camo vest gives the message of war, which is anchored by the models angry, shouting face. The facial hair connotes even more of a war aesthetic, whilst also could be chosen to look like a stereotypical terrorist does to us. The lexis of post-west shows to use this is talking about a post-western stand point.


Reflect the social/cultural context?

The typography used is sans-serif and grainy, which (linked with the already made links to war) gives a link to the Vietnam war which is going on at the moment. The lexis of post west tells us that this is going to possibly be talking about the uprising of post western cultures.


Establish the brand identity of the magazine?

The brand identity is continued as it still doesn't conform to using the same masthead as this is something the brand does a lot. Another way this follows the brand identity is it talks about political topics as we see through the lexis of post-west and the obvious anchorage of a war photo.


Reinforce or subvert typical genre conventions?

This subverts a lot of typical genre conventions such as the lack of a price tag or any sort of barcode on the front page of the magazine which is very unlike magazines.


The branding contrasts the photo as you see the luxury brand Louboutin then shows feet with sand and sandals made from water bottles.

"red soles are always in season" - lexis refers to the high-end brand Louboutin but also sore feet on the poor child "red soles". Binary opposition is seen here.

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