Long Road Media Blog

 Humans Fact Whack Component 2 is all seen and in-depth. There will be 2 questions in the TV industry this year, 1 for Humans and1 for Les Revenant. 50 minutes on each industry. Magazines will be a media language question. 15 marks per question. 25 minutes per question. Humans- Audience  Les Revenants- Representation How can producers construct an audience? How can audiences respond/interact/be fans of/ to Humans. Humans is Sci-Fi. Sci-Fi targets fans. Robots and futuristic technology. Themes- Humanity. Cyborgs. Speculative Ethics. AI. Synths. Allegory- Metaphor Humans Allegory; Prostitution  Rape Consent  Racism  Slavery Humans was produced by Channel 4 and AMC. Channel4; Skins, Inbetweeners, Friday Night Dinner and Fresh Meat.  Niche Shows AMC: Mad Men, TWD, Preacher. To what extent does Humans target a niche audience? KJ: Yes high extent Synthy music.  Consumer Culture. Capitalism. Green eyes. Robotic voice. Objectification. Voyeurism.  Work. A...

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...

 Explore how different audiences can respond to the WaterAid advert KJ; Target Audience of middle aged white people, but also uses other elements of media language to appeal to a wider audience Plan -teenage girl -british pop song  -hegemonically attractive  -bright colours Introduction  audience refers to the people that consume media products, and who the product intends to target the products towards. in this essay i shall argue that the advert is targeting a british middle class white audience. wateraid is a uk based charity that provides access to clean water for people in developing countries.  the producers cater the media product to their target audience through the use of mise-en-scene. this is most clear by the opening scene which is set in a stereotypically british kitchen. the binary opposition which is shown by the rainy window and the sunny zambian field gives a sense of escapism to a typical british audience. the use of showing a clean kitchen tri...

 Stuart Hall Reception Theory- negotiated vs preferred reading. the audience can choose to receive the ideology of a media product in many different ways. we call this an active audience  George Gerbner Cultivation Theory- the more you see something, the more likely it will influence the way you see the world. ideology; life is hard but if you keep trying you'll succeed.  passive audience theory; basic and straightforward Aladdin P-love conquers all and to be yourself O-not a realistic film but the representation of Asians are good N-gives kids an unrealistic expectation of life WaterAid dominant ideology- there are people in the world who don't have water and it is up to us to help. having a straightforward and agreeable ideology means the advert can appeal to target as many people as possible. therefore, the intended response is to donate money. an advert sells a lifestyle not a product. audience positioning is how the audience are placed in a media product. 0.55 woman ...

30/3/2022 2. Explore how codes and conventions are used to construct meaning in the Daily Mail front page. [15] Direct address  big text  bold subheadings unflattering masculine image  In the Daily Mirror front page, codes and conventions are used to create meaning. Firstly, the bold heading  of "I stand to fight" is strong and eye catching for the audience. Its composition leads the reader to identify it as a promise, it is also a very short phrase which signifies its imperative nature. By the subheading being so short and bold it is easy to understand and remember. It is also in san-serif font which caters toward the working class audience 

 Newspapers always reflect the societal values of the time in which they are made. Newspapers are fickle as they change their opinions to reflect popularity.  Curran and Seaton argues that newspapers wield power without responsibility  Who publishes the Mirror and who publishes The Times? Reach PLC and News UK (News International) What else do these companies publish? Reach PLC -  Daily Mirror, Sunday Mirror, The Sunday People, Daily Express, Sunday Express, Daily Star, Daily Star Sunday as well as the Scottish Daily Record and Sunday Mail and the magazine OK!. News UK -  The Times, The Sunday Times and The Sun newspapers; its former publications include the Today, News of the World and The London Paper newspapers. What controversies have these companies been involved in? Reach PLC -  News UK- Phone hacking scandal, in July 2009 they paid £1 million in settlements after they hacked into peoples voicemails (thus invading their privacy) and published it witho...