media questions

 Explore how different audiences can respond to the WaterAid advert

KJ; Target Audience of middle aged white people, but also uses other elements of media language to appeal to a wider audience

Plan

-teenage girl

-british pop song 

-hegemonically attractive 

-bright colours

Introduction 

audience refers to the people that consume media products, and who the product intends to target the products towards. in this essay i shall argue that the advert is targeting a british middle class white audience. wateraid is a uk based charity that provides access to clean water for people in developing countries. 

the producers cater the media product to their target audience through the use of mise-en-scene. this is most clear by the opening scene which is set in a stereotypically british kitchen. the binary opposition which is shown by the rainy window and the sunny zambian field gives a sense of escapism to a typical british audience. the use of showing a clean kitchen tries to align the viewer into a household similar to theirs. in which the producer can be seen to have a more direct mode of address to the viewer.

the use of a popular british song from the 90s allows for the advert to appeal to a middle aged audience. the song that claudia sings in Sunshine on a rainy day which is english. by using a typical pop song the audience base would be familiar with therefore allows them to be attracted to and enjoy the advert, potentially persuading them to donate. it could have a potential effect of nostalgia which could further the feeling of escapism. 

Claudia is a hegemonically attractive teenage girl and is who we are aligned with throughout the video. the mise-en-scene of a pink shirt adds to her femininity and accentuates her figure, potentially leading to a voyeuristic mode of address, the use of a hegemonically would appeal to a teenage male as they could have a sense of attraction towards her. there is also a possibility of the advert appealing to a teenage female audience as she is a strong independent woman.

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