26 feb

Conglomeration: where a larger organisation buys out a smaller organisation

IPC media bought Woman's Realm and Woman's Own 

Every media organisation exists for the sole purpose of ensuring profit and eliminating their competition

Woman knows what its mass-market, 40-plus readers want – an entertaining, uplifting and useful magazine with the juiciest celeb gossip.

Corporate website:designed to sell audiences to advertisers

Mass market; average, basic

Woman magazine presents a singular and straightforward hegemonic ideology to it's target audience

It adopts a completely neutral ideology and mode of address in order to ensure maximum engagement with it's basic mass-market audience

How has the brand identity for Woman shifted in twenty years?

Gone from being aimed at housewives to being aimed at gossip and glamorous topics.
It is focused on romance now compared to when it used to be focused on married women with depressing relationships.

Societal norms change over time

that woman magazine presents a deliberately boring and straightforward worldwide view for its middle aged female and conservative audience.

1) To look much prettier than you really are.
2) Like an instruction manual
3) It makes out that women have to wear makeup to be beautiful which is not the case.
4) It wants women to always be attractive to men and appear as the best version of themselves at all times.
5)  It gives tips on how to do makeup.
6) It implies that it is a plan of someone.
7) Tactics are frequently used in sport and military situations so people may perceive it as an operation of sorts.
9) That womans only purpose to look good for men.
10) As in these times women believed that they had to do these things to be appreciated.

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