5th feb

 Q1 - How are the target audience positioned in this scene? Make reference to media language

Modes of address refers to how a media product 'speaks' to it's audience. But this 'speaking' doesn't have to be verbal or through text! For example, a film targeting a mass market male audience may use stereotypical elements of mise-en-scene such guns, knives, explosions and Tom Hardy looking grumpy to speak to men...

Q2 - In what ways does this advert use mise-en-scene to address it's target audience?

Van Zoonen argues that media language is used to construct male and female representations in different ways in media products

Q3 - Check out the textual analysis toolkit (this should always be open anyway!) nd note at least three ways that men and women are represented differently in this advert. It's like Spot The Difference but you're 17...

Q4 - In what ways can it be argued that this advert encodes ideologies of patriarchal hegemony? How do you know? And why is this important?

Q5 - How does the use of intradiegetic gaze reinforce certain representations of women?

Q6 - "Frantically rushing to meet that exciting someone? Dashing out on an important date?" Explore how the lexis of these two sentences reinforces certain stereotypes about women
Q1 In each picture on the magazine, the audience is positioned directly in front of the ( presumably ) couple. This is so we can see their facial expressions and ‘reactions’ to the cream puffs which is the product being sold. If the camera was positioned in another angle, we wouldn’t be able to clearly see the actors clear expressions.
2)The target audience of this magazine is woman, who are adults, and we can tell by the name of the magazine which is called ‘Woman Magazing’. Mise-en-scene is used to address the target audience, the first way is that both of the models are wearing clearly upper class and expensive clothing which the audience can relate too if they wear the same aswell. The mise-en-scene includes the female model of looking ‘stereo typically’ attractive with her hair and makeup done which the audience might do often aswell so they can relate

3) In this poster we see men and women represented in several ways. One example of this is that the man seems to be irresistibly drawn to the woman, showing how when a man sees a pretty woman it is all he can focus on. The woman is shown to be sort of vein, only caring about herself and wanting to make herself look pretty in order to appeal to men. It is done in a way to show women only use makeup to appeal to men and to attract a possible mate.
Q4 The man is at the back of the shot and is more dominant over the woman as he is behind her. The back of the woman is seen as a vunerable part of the woman as she cannot see the man approaching her from behind. He is dominant in the shot as he is coming in behind her and is also taking up most of the shot with his pose. This is supposed to be a subtextual reference to the woman making herself venerable for the man
5) intradiegetic gaze - the man is gazing at the woman and admiring her whilst she applies the product - suggesting that applying the product will make the women who buy it feel beautiful which we can then apply the feminist male gaze theory
6)The lexis of "exciting" could reinforce the stereotype that women are secretly very promiscuous and sexually charged. The wording of "meet" in comparison to "date" makes the situation seem more like a sexual encounter and less of a formal date.

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