20th January 2022

 How do audience responses to this product demonstrate socio-historical circumstances?

 Socio-Historical- social issues in the time the media product was made

the way women were expected to be in the 1960s

woman mag-1964

hegemony- the rules set by society 

every media product reflects the ideology of the product that made it. This is called encoding. However, audiences can also take, or receive meaning from media products. This is called decoding 

Dominant ideology- the ideology of most of society 

preferred reading- the viewer receives the media product in the way intended

oppositional- where the audience disagrees with the ideology of the product

negotiated- where you reject neither disagree or agree 

Body image and kamala harris

13th feb 2019

narrowcasting is when a media product appeals to very very niche/narrow audience

journalist/ broadcaster are middle class jobs

'liberated by instagram'

'body image has improved'

'comradery' 

'can't stand people boasting'

this episode clearly reflects the time at which that it was made.

this topic holds more hegemonic importance to audience such as young women.

instagram scandals include EDs, self harm.

hyper reality- where the representation is more real than the thing that it is representing.

Comments

Post a Comment

Popular posts from this blog

C grade answer

Representations are shaped by the time that they were made To what extent does this apply to Les Revenants? Les Revenants presents complex and powerful representations of women in particular which reflects the time in which it was made. However, Les Revenants also completely excludes non white characters which is highly stereotypical and even racist. - Isolated - Solemn - Peaceful - Rural - Quiet - Spiritual - Long shot of nature  - MES of the coach connotes to tourism  - Wide shot of concrete dam - Strange modern building - Peaceful yet aggressive  - School is very concrete and threatening Contradictive- france is represented as a highly complicated and contradictory. It combines beautiful nature with ugly and unappealing newly built houses. In doing so, it reflects the complexities of everyday life. Not only this, but Les Revs will be highly relatable to white middle class and french target audiences., who may not live in Paris or other built up cities. How are multiple...
Read more

26th April

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...
Read more

21st April

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...
Read more