Long Road Media Blog

 attitude magazine low production value clickbait ads stream media is horizontally integrated  attitude online is not the magazine the website is not so frequently updated 2 or 3 times a day attitude the magazine is expensive (6.00) premium service pick and mix theory the audience can pick and mix their own identity from media products they can identify with bears pornhub are based in Canada self regulated harm and offence in attitude  big emphasis on sex and sexuality which could offend viewers the purpose of the boys sectio is sexual gratification  promotion of gambling the focus on depressing and unpleasant news stories some people may be offended and see it as exclusionary. click bait works in a completely different way to normal advertising you cannot comment on articles on attitude online as it may be bombarded by homophobic comments big discrepancy between comments

 Zoella Independent Underwent rebranding Diversification Regulation: There is regulation to show ID in order to get onto pornography sites Real Life sex shops closing down to online media  Prohibition encourages people to watch porn  Pornhub  Limitation of charge   Millions of alternative websites 30% of the UK access porn Huge Risk Easy to fake a document Taking away revenue from sex workers The whole idea of this is to protect and prevent kids looking at pornography  Lots of pornography is focused around hurting people The internet is totally regulated by a patchwork series of voluntary agreements - Talking about clitoral stimulation - The Best Audio Porn to Listen to When You’re Horny as Hell  -There are many suggestive photos of womens bodies Using her pre-existing audience to offer therapy There are no age restrictions on the website Subjective and straightforward viewpoint Old fashioned feminism known as 'Girl Power' APolitical Jean Bau...

 Online Media The issue with learning online media is that it is huge and there is no specific genre. Most controversial subject/ pornography. Breaches privacy. Unregulated place. Gore/ unpleasant videos. Dangerous Challenges. Doxxing- very easy to get away stuff. You are the product. Engagement is how long you look at something online. The internet is a collection of servers and computers. In the ocean to avoid laws Zoella- Vlogger Vlog is a video blog- the activity or practice of posting short videos Vlogs are very popular 90-98% of people viewed a vlog in the last month. Vlogs are often aspirational. Escapism-presents us with an authentic reality. Relatable mode of address. Intimate mode of address. Voyeurism. International in subtitles. Vlogging has a very low barrier to entry. Identification. Parasocial relationship. Representation of herself.

 Henry Jenkins Fans are often obsessed- big difference between audience and a fan. hypodermic theory-most people believe that it's true. cultivation theory- our ideas can be furthered over time. Fans like to talk about video games online. Fans also collect merchandise. Cosplay. Fan fiction- allows the audience to feel a connection to the story and rewrite it. First known slashfic was Spock and Kirk. Textual poaching. Clay Shirky audiences go so far now that there is no audience now. This is audiences making their own product. -Making their own fan films -Podcasts Gameology- Reactions and recreations of games. Very professional. Assassins Creed WW2 Low production value. A lot of effort put in. Good Cgi. Fans are advantageous to producers. Audiences have to become active Allows producers to adopt a double mode of address. Octodad; released in 2013 adventure game developed by young horses

 Ubisoft promise certain exclusive content but you must pay more. how is the assassin's creed series a guaranteed success? appearing to a pre sold audience viking hype- new fresh exciting ideas generic hybridity standardised differentiation- assassins creed steve neal- repetition and difference in order to ensure success. theory of repetition and difference. FOMO ubisoft rely on social interaction. if you don't buy it you can't talk about it.  enormous advertising campaign. assassins creed did very averagely critically.  guaranteed  success as they keep making money rayman came out to mixed reviews straightforward  colorful nostalgic far cry open world/ sandbox for honor  action soccer ubisoft are a horizontally integrated conglomerate. companies stick to one industry to minimise risk.  Rainbow 6 Siege just dance ubisoft are diverse targets vast audiences each game is part of a franchise  ubisoft keep doing the same thing to minimise risk ubisoft ...