25 feb

 attitude magazine

low production value

clickbait ads

stream media is horizontally integrated 

attitude online is not the magazine

the website is not so frequently updated

2 or 3 times a day

attitude the magazine is expensive (6.00)

premium service

pick and mix theory

the audience can pick and mix their own identity from media products

they can identify with bears

pornhub are based in Canada

self regulated

harm and offence in attitude 

big emphasis on sex and sexuality which could offend viewers

the purpose of the boys sectio is sexual gratification 

promotion of gambling

the focus on depressing and unpleasant news stories

some people may be offended and see it as exclusionary.

click bait works in a completely different way to normal advertising

you cannot comment on articles on attitude online as it may be bombarded by homophobic comments

big discrepancy between comments

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