1st February 2022

 Ubisoft promise certain exclusive content but you must pay more.

how is the assassin's creed series a guaranteed success?

appearing to a pre sold audience

viking hype- new fresh exciting ideas

generic hybridity

standardised differentiation- assassins creed

steve neal- repetition and difference in order to ensure success. theory of repetition and difference.

FOMO

ubisoft rely on social interaction. if you don't buy it you can't talk about it. 

enormous advertising campaign.

assassins creed did very averagely critically. 

guaranteed  success as they keep making money

rayman came out to mixed reviews

straightforward 

colorful

nostalgic

far cry

open world/ sandbox

for honor 

action soccer

ubisoft are a horizontally integrated conglomerate.

companies stick to one industry to minimise risk. 

Rainbow 6 Siege

just dance

ubisoft are diverse

targets vast audiences

each game is part of a franchise

 ubisoft keep doing the same thing to minimise risk

ubisoft is the 4th largest publicly traded in america and europe

established in France 1986

horizontally and vertically integrated media conglomerate

focus on AAA games 

diversification

ownership shapes media products.

Pan European Game Information

The regulation of video games in the UK is confusing as it also has the BBFC

Silent Hill pg rating 

the effective regulation of media product is impossible due to digitally convergent technoohy



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