22nd March

 2 types of representation

Simple straightforward and stereotypical 

Difficult, complicated, challenging


challenges stereotypes as they show vampires as average men.

Lisbet Van-Zoonen 

  • "men and women are represented differently in media products, and these representations are constructed through media language"
  • "women's bodies are used as a spectacle for an assumed heterosexual male audience"
  • "the typical representation of women therefore reinforces patriarchal hegemony"
  • "even in products targeting women, women are still presented as spectacle, and presented as aspirational role models"
  • mise-en-scene of a sexy night dress to appeal to the male gaze and attract a male audience

John Berger 

  • "men act, women appear"
  • facial expression of male vampire is intriguing and subversive. his fear is important to the story

Stuart Hall (representation)

  • "constructed through media language, and use stereotypes to reflect the ideology of the producer"
  • "stereotypes are an excellent of identifying and categorising groups, and ordering the world"
  • stereotype of a certain group of people- categorisation 
  • the female victim is hegemonically attractive especially for the 1960s- blonde hair is symbolic

David Gauntlet 

  • "Identities are constructed through a number of different factors, including values, past, personality, political views, ethnicity, language, food we eat, sexuality, clothes..."
  • "audiences are not passive!"
  • "audiences can pick and mix elements from media products to construct their own identities"
  • straight women may be intrigued by the atypical representation of women 

How do historical contexts affect and influence representations? Make reference to the theatrical poster to Hotel Transylvania Transformia (2022) and Kiss of the Vampire (1963).
historical contexts represent representations and meanings significantly. key historical factors include greater equality between men and women
bright vs dark
binary opposition
colourful
men vs women
fun
goofy vs serious 
dramatic vs relaxed
antagonisation
male dominance 
juxtaposition
audience age  
full on 
modern
hegemonically attractive vs tv ugly
women are sexualised through the MES of their dresses, presenting them as vulnerable and submissive and a spectacle for straight men.
However in HT, the sole female character is represented conventionally through MES and is no way sexualised, which challenges Van Zoonen assertion the women are presented as sexual. Her facial expression is smug, which is an atypical and complicated.


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