Long Road Media Blog

 Women Magazine and Adbusters basic and straightforward targets straight white women how does this product create meaning for its audience? women magazine is a basic magazine that is targeting a basic audience sexist magazine  straightforward  typical  sexualising objectifying  women can construct identities around this  women magazine reinforces patriarchal hegemonic norms this is to control the female audience  How had the conventions of the genres of the magazines you have studied changed over time? women's lifestyle Genre: Women's lifestyle (conventional) Big title lexis of women 7d (80p) is very cheap aimed to working class Hegemonically attractive / normal Pink colour is feminine Lexis of kitchen is lexis for sexist Lexis of British Woman is direct to woman Staring at us Sans serif women are dumb MES of floral dress is feminine Makeup to be pretty MES of smile to be inviting and friendly Lexis of lingerie to add a spicy Lexis of A-level is appeal...

Representations are shaped by the time that they were made To what extent does this apply to Les Revenants? Les Revenants presents complex and powerful representations of women in particular which reflects the time in which it was made. However, Les Revenants also completely excludes non white characters which is highly stereotypical and even racist. - Isolated - Solemn - Peaceful - Rural - Quiet - Spiritual - Long shot of nature  - MES of the coach connotes to tourism  - Wide shot of concrete dam - Strange modern building - Peaceful yet aggressive  - School is very concrete and threatening Contradictive- france is represented as a highly complicated and contradictory. It combines beautiful nature with ugly and unappealing newly built houses. In doing so, it reflects the complexities of everyday life. Not only this, but Les Revs will be highly relatable to white middle class and french target audiences., who may not live in Paris or other built up cities. How are multiple...

 Humans Fact Whack Component 2 is all seen and in-depth. There will be 2 questions in the TV industry this year, 1 for Humans and1 for Les Revenant. 50 minutes on each industry. Magazines will be a media language question. 15 marks per question. 25 minutes per question. Humans- Audience  Les Revenants- Representation How can producers construct an audience? How can audiences respond/interact/be fans of/ to Humans. Humans is Sci-Fi. Sci-Fi targets fans. Robots and futuristic technology. Themes- Humanity. Cyborgs. Speculative Ethics. AI. Synths. Allegory- Metaphor Humans Allegory; Prostitution  Rape Consent  Racism  Slavery Humans was produced by Channel 4 and AMC. Channel4; Skins, Inbetweeners, Friday Night Dinner and Fresh Meat.  Niche Shows AMC: Mad Men, TWD, Preacher. To what extent does Humans target a niche audience? KJ: Yes high extent Synthy music.  Consumer Culture. Capitalism. Green eyes. Robotic voice. Objectification. Voyeurism.  Work. A...

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...

 Explore how different audiences can respond to the WaterAid advert KJ; Target Audience of middle aged white people, but also uses other elements of media language to appeal to a wider audience Plan -teenage girl -british pop song  -hegemonically attractive  -bright colours Introduction  audience refers to the people that consume media products, and who the product intends to target the products towards. in this essay i shall argue that the advert is targeting a british middle class white audience. wateraid is a uk based charity that provides access to clean water for people in developing countries.  the producers cater the media product to their target audience through the use of mise-en-scene. this is most clear by the opening scene which is set in a stereotypically british kitchen. the binary opposition which is shown by the rainy window and the sunny zambian field gives a sense of escapism to a typical british audience. the use of showing a clean kitchen tri...