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23 feb

    reference to set texts
    answering the question
    facts and figures 

    it appeals to its audience as women see her using that soap and want to use it to be as beautiful as her. moreover it appeals to men as she is attractive so it'll draw their attention

    • in order to be successful, a woman must be hegemonicay attractive, clean, soft, feminine


      The Lexis of “because you’re a woman” suggests that the ad is literally telling the audience that they need this product purely because of their gender


      Although the imagery used of the “all-over feminine” woman arguably exists solely to attract male readers, the ad is aspirational for the average woman magazine reader. The model represents the ideal hegemonically attractive, overtly sexual woman
    Compo
  • Facts and figures by Collins, Michael


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