25th Feb

 What is brand identity?

Visible elements of a brand that identify and distinguish them.

Vogue uses more interesting photography with more distinguished makeup and colours whereas Women is very basic looking in comparison.Vogue is also less cluttered with the main piece of text being the iconic title which draws attention. Whereas Women Magazine is cluttered as it has to try and bring people in to read it.

33% of a magazines money comes from advertising.

IPC 

To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation

Women Magazine is aimed at women




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