12th March

 Adbusters is a highly polysemic magazine which invites a variety of audience interpretation

they think that we are slaves to materialistic ideals nd have no inhibitions of our own

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C grade answer

Representations are shaped by the time that they were made To what extent does this apply to Les Revenants? Les Revenants presents complex and powerful representations of women in particular which reflects the time in which it was made. However, Les Revenants also completely excludes non white characters which is highly stereotypical and even racist. - Isolated - Solemn - Peaceful - Rural - Quiet - Spiritual - Long shot of nature  - MES of the coach connotes to tourism  - Wide shot of concrete dam - Strange modern building - Peaceful yet aggressive  - School is very concrete and threatening Contradictive- france is represented as a highly complicated and contradictory. It combines beautiful nature with ugly and unappealing newly built houses. In doing so, it reflects the complexities of everyday life. Not only this, but Les Revs will be highly relatable to white middle class and french target audiences., who may not live in Paris or other built up cities. How are multiple...
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26th April

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...
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21st April

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...
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