23rd march

Adbusters use specific content in order to target their audience and garner their interest. They present anti-capitalist imagery which lasts in the mind due to its bold and often vulgar nature. They use images of politics, rich business owners and government officials in their magazines and disgrace their image with vandalism and antagonise these people with deformation of their photos, quotes and ideas. The people they antagonise are very much hated by the anti-capitalists and by using them in the magazine it brings more support to Adbusters magazine. They try to paint capitalists as terrorists against humanity and often joke about societies reliance on the upper class and their power. 

use examples

Bonus theory 

Uses and gratification theory 

The ways in which the audience uses or takes pleasure from a media product, no matter how unlikely this may be


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