Exam 6th january

 Q1)

Film posters use genre conventions and elements of media language to convey a meaning all of the time. For example in 'The Plague Of The Zombies' the poster portrays several ideas to the viewer. The title uses gothic style font, synonymous with the horror genre. Via the text being this way the audience can identify the genre of the film and some aspects of it. Moreover, using a second example 'Pride+Prejudice+Zombies" font style we can gather that this film may be more regal and maybe less horrific than the former. The audience can gather this via the use of bronze/ gold text and the more clear aesthetically pleasing font.

Secondly, "The Plague of the Zombies' poster uses very interesting imagery which catches the attention of the viewer. It uses a zombie hoard in the left side of the image to present the viewer with fear over the shear volume of zombies there are. Moreover, the use of a woman laid out across the bottom section of the poster has many meanings. The colour of her skin tone and the zombies contrasts greatly to portray the differences between the looks of the zombies and humans. Leading on from that the way she is laid is vulnerable and creates fear for her as she is in a position of submission to the zombies. The use of a woman in the poster is common for the age this was created in as women were seen as objects for a mans eye and something for a man to help, so this imagery corresponds with the times. The zombie on the right of the image has a symbol on his head, this symbol has similarities to a few symbols. It bears a faint similarity to a Swastika of the Nazis which could be seen as something that will gain the attention of people as this movie was only released 21 years after WW2.

Finally, 'Pride+Prejudice+Zombies' has hegemonically attractive people in the centre of the poster which would appeal to the years of 2016 when it was released as more and more people were becoming focused on the looks of a cast. The poster looks to be set in medieval times which would be easy to attract attention to as there are not many interpretations of the zombie genre that are set in these times. Also the use of weapons tells the viewer that this film will be more of an action film also which combines two very well liked genres.

Q2)

Van Zoonen's suggestion is correct to a certain extent however in more recent times female characters have become more powerful and are just as compelling as male protagonists. In Humans Anita is the robot for a family, this family consists of a working mother (the main breadwinner) and a stay at home father. Humans does not conform to this ideology as characters from both genders act as domestic so this is not the case fully. The mother making a more money than her husband goes against this idea and perhaps the fact that he has to buy Anita to help the family do domestic jobs suggests that men are less efficient at house work. The gender roles are reversed and it is very significant.

However, I do not completely disagree. In humans, there is a lack of representation of political figures that are in positions of significant power. The owner of the robotic company is a male and is the higher up of a lot of people

In The Returned, Van Zoonens suggestion could be seen as true as Julies relationship with her husband corresponds with this claim. Julie st








Q3) 

In Humans media text is marketed to reach specific audiences via specific references and themes within the show. One theme of the show is that one race of people is trying to gain equality with another which resonates with people of manyédifferent races. They may see similarities between the inequality of their people and the inequality of the AIs. Moreover, the theme of when do robots become classed as human is very relevant in today's society with the rapid speed at which technology is progressing. The main characters of the show being that the robots are able to think and feel creates a big question within the show which is scarily realistic.

Moreover, with humans being a show about Robots it will reach a sci fi audience this will eventually gain a viewership. Also by having a hegemonically attractive cast people of all genders and sexualities would watch it.

Q4) 

Humans success is largely down to its contemporary contexts as they drive the story forwards, without these contexts the story wouldn't have as much drama and heart in it. Without the context of these robots needing equality with people the story would not be as engaging.

These contemporary contexts give the platform for engaging series long narratives to be explored.


Comments

Post a Comment

Popular posts from this blog

C grade answer

Representations are shaped by the time that they were made To what extent does this apply to Les Revenants? Les Revenants presents complex and powerful representations of women in particular which reflects the time in which it was made. However, Les Revenants also completely excludes non white characters which is highly stereotypical and even racist. - Isolated - Solemn - Peaceful - Rural - Quiet - Spiritual - Long shot of nature  - MES of the coach connotes to tourism  - Wide shot of concrete dam - Strange modern building - Peaceful yet aggressive  - School is very concrete and threatening Contradictive- france is represented as a highly complicated and contradictory. It combines beautiful nature with ugly and unappealing newly built houses. In doing so, it reflects the complexities of everyday life. Not only this, but Les Revs will be highly relatable to white middle class and french target audiences., who may not live in Paris or other built up cities. How are multiple...
Read more

26th April

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...
Read more

21st April

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...
Read more