18th
Representation is a re-presentation of a group of people to present an ideology.
the anchorage of the V in vampire representing a vampire fang connoted by the blood dripping- generic convention
the lexis of Kiss of the vampire connotes to the idea of romance
shows red which is synonymous with lust and aggression- and blood.
woman in a submissive position to man
the mis en scene of the vampire being in fear is a clear opposition of the stereotype of them being evil.
use of lowkey lighting in symbolic of horror and dark themes which communicates these clearly with the audience for the film to be a specific genre
MES of the female victims is highly polysemic and can borrow both stereotypically be sexualised and innocent. From the context of the 1960s the women's costumes are revealing with a focus on breasts and cleavage.
Hammer Horror were extremely successful in the UK. From the 1960s had extremely strict censorship laws.
Costumes of the women are very stagey and theatrical
conservative ideology.
MES of male victim features a man with an unbuttoned shirt is an example of sexualisation.
Producers may typically subvert genre expectations to widen the audience.
Her Expression is coded to show her monstrous
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