Long Road Media Blog

Adbusters use specific content in order to target their audience and garner their interest. They present anti-capitalist imagery which lasts in the mind due to its bold and often vulgar nature. They use images of politics, rich business owners and government officials in their magazines and disgrace their image with vandalism and antagonise these people with deformation of their photos, quotes and ideas. The people they antagonise are very much hated by the anti-capitalists and by using them in the magazine it brings more support to Adbusters magazine. They try to paint capitalists as terrorists against humanity and often joke about societies reliance on the upper class and their power.  use examples Bonus theory  Uses and gratification theory  The ways in which the audience uses or takes pleasure from a media product, no matter how unlikely this may be

  Adbusters is a highly polysemic magazine which invites a variety of audience interpretation they think that we are slaves to materialistic ideals nd have no inhibitions of our own

 Marxism-The rivalry between the bourgeois and the protariat The poor of commodity fetishism stops audiences from considering actual harmful and important issues in their lives Adbusters opposes this manipulation by consumerism Adbusters is operating under a legal grey area fair use policy everything you buy , wear or use damages the world in some way shape or form but we are numb from it all and ignore it due to it being normalised takes a very nihilistic outlook on life. by existing and consuming we are a burden on the world.

Consumer culture is materialistic in nature  Consumer culture allows producers to over charge A constant need for product will increase consumption Production isn't always ethical Planned obsolescense  Consumerism leads to the exploitation of the global poor and makes the world more unequal Commodity fetishism  Fetish; an object of obsession  “Commodity fetishism is the process of ascribing magic “phantom-like” qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange.” - Patricia Louie Marxist term Marxism; conflict between the ruling class and the working class 

  Communicate messages and values? Mise-en-scene of the camo vest gives the message of war, which is anchored by the models angry, shouting face. The facial hair connotes even more of a war aesthetic, whilst also could be chosen to look like a stereotypical terrorist does to us. The lexis of post-west shows to use this is talking about a post-western stand point. Reflect the social/cultural context? The typography used is sans-serif and grainy, which (linked with the already made links to war) gives a link to the Vietnam war which is going on at the moment. The lexis of post west tells us that this is going to possibly be talking about the uprising of post western cultures. Establish the brand identity of the magazine? The brand identity is continued as it still doesn't conform to using the same masthead as this is something the brand does a lot. Another way this follows the brand identity is it talks about political topics as we see through the lexis of post-west and the obvious a...

Media doesn’t just exist to brainwash us or to sell us stuff. We have the ability to challenge and to change media products, and to completely shift their meaning Détournement Hijacking or re-routing Simulation hypothesis Both very controversial  Political Anarchist as it makes fun of politicians and its country Marxism- society is based around the exploitation of the working class (the proletariat by the ruling class ( the bourgeoisie)

Woman is a boring and straightforward magazine that presents a singular and straightforward patriarchal ideology to its mass market target audience. In doing so, it reinforces stereotypical hegemonic ideologies surrounding women, and it does so in the most blunt and effective way possible. By cultivating the ideology that women are simple, straightforward, weak and frankly boring, it constructs a world where these ideologies continue unquestioned. Yes, Woman magazine is a product of its time, and reflects the dominant ideologies of the 1960’s, but it only reflects the mainstream ideologies of the 1960’s. At a time when women were fighting for rights, the contraceptive pill was changing the ways in which we view sex, and psychedelic drugs and music were pushing in to the mainstream, Woman seems even more mainstream by comparison. If anything, Woman was already old-fashioned in 1964, and its existence was predicated only on its ability to maintain social order and the status quo. But, me...