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24th

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  bell hooks Feminist theory, but significantly different to Van Zoonen Feminism advocates equal rights between men and women "Feminism is for everyone" But how?  Race, class, gender, sexuality, ethnicity, and a whole range of other factors are all tied together bell hook's theory is a far more inclusive theory of feminism  This concept is known as intersectionality The representation of women can also affect the representation of men, and the way in which they are treated in society.  For example, hooks argued that many huge responsibilities are placed on men by the stereotypical representation of women,  Words such as 'pussy' and 'sissy' and other gendered or homophobic language against men who show emotion may stop them from doing so Representations in media products are therefore all linked and extremely complicated! KOTV reinforces assumptions about men being dominant and women being sexualised, which in turn reinforces patriarchal hegemony Paul Gilro...
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4th feb

 Womens magazine is boring Simple and straighforward lexis for a simple and straightforward audience? Representations reflect reality Even though woman magazine is clearly stereotypical and often sexist, is there anything we can pick out that challenged patriarchia hegemony? Offering the audience of women a choice Challenges patriarchal representations of men The girl can do diy tasks The audience can pick and mix the ideology of this double page spread as either being sexist or progressive Woman magaizne refelcts the dominant ideological perspectives of the times in which it was made all emdia products reflect the ideological perspectives of the time in which it was made Mass media Articles such as these reinforce certain hegemonic ideoigcal standards about women
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  Blogspot A code in media studies, codes refer to any element of media language which creates meaning for the audience.    Code: Something that’s been encrypted.  Decoding: To find meaning in the code. Hermenutiic code is something that is a mystery and asks questions the audience. Lowkey lighting (not dark/dim lighting) causes us to ask what is in the darkness. Proairetic code: A part of a narrative that relates to what’s happening. Symbolic Code: Something that stands in for or means something else. Red can symbolise lust or love, or a dove could symbolise peace or innocence.  Maybeline Advert Analysis.: Direct adressment toward the audience. Feminine/natural colours. Looks like she’s going out. Uses ‘IT’ to raise a question. Uses bold text in important areas. Strong use of beige throughout to put out a natural vibe. Uses proairetic code in mid shot. Sexual Connotations. Close up shot of attractive women. Aimed at middle class. U...
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