18th January 2022
In what ways does the BBC meet the needs of its audience?
-to be entertained
-to get information
-to relax
-high production values
-taste- different interests
-drama
-escapism
-inclusivity relatability
-FOMO/ social interaction
-drama
-sexual gratification
-ego stroke
-reflection of diversity
Why does the BBC have to meet the needs of the audience?
-PBS- exist to serve the public
-to inform, educate and entertain- virality of voices
BBC SOUNDS
-Very accessible
-Ease of use
-Direct addressment
-Interactivity
-Uniform
-Clean and attractive
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