Long Road Media Blog

 Stuart Hall Reception Theory- negotiated vs preferred reading. the audience can choose to receive the ideology of a media product in many different ways. we call this an active audience  George Gerbner Cultivation Theory- the more you see something, the more likely it will influence the way you see the world. ideology; life is hard but if you keep trying you'll succeed.  passive audience theory; basic and straightforward Aladdin P-love conquers all and to be yourself O-not a realistic film but the representation of Asians are good N-gives kids an unrealistic expectation of life WaterAid dominant ideology- there are people in the world who don't have water and it is up to us to help. having a straightforward and agreeable ideology means the advert can appeal to target as many people as possible. therefore, the intended response is to donate money. an advert sells a lifestyle not a product. audience positioning is how the audience are placed in a media product. 0.55 woman ...

30/3/2022 2. Explore how codes and conventions are used to construct meaning in the Daily Mail front page. [15] Direct address  big text  bold subheadings unflattering masculine image  In the Daily Mirror front page, codes and conventions are used to create meaning. Firstly, the bold heading  of "I stand to fight" is strong and eye catching for the audience. Its composition leads the reader to identify it as a promise, it is also a very short phrase which signifies its imperative nature. By the subheading being so short and bold it is easy to understand and remember. It is also in san-serif font which caters toward the working class audience 

 Newspapers always reflect the societal values of the time in which they are made. Newspapers are fickle as they change their opinions to reflect popularity.  Curran and Seaton argues that newspapers wield power without responsibility  Who publishes the Mirror and who publishes The Times? Reach PLC and News UK (News International) What else do these companies publish? Reach PLC -  Daily Mirror, Sunday Mirror, The Sunday People, Daily Express, Sunday Express, Daily Star, Daily Star Sunday as well as the Scottish Daily Record and Sunday Mail and the magazine OK!. News UK -  The Times, The Sunday Times and The Sun newspapers; its former publications include the Today, News of the World and The London Paper newspapers. What controversies have these companies been involved in? Reach PLC -  News UK- Phone hacking scandal, in July 2009 they paid £1 million in settlements after they hacked into peoples voicemails (thus invading their privacy) and published it witho...

 Newspaper Nazamin has a child this makes her sympathetic. She also has a white husband  Narrativization- the process of making a story News Values- the values or ideology that is demonstrated in news media  The news is constructed through a process of selection and elimination. Newsworthiness (worthy of being in the news, if it bleeds it leads) As a younger woman Nazamin is more important to the audience Nazamin is hegemonically attractive and with a white man this is an example of post-colonialism theory. She said: “It has been a very big struggle trying to get my dad’s name out there; we were slightly more successful in the last year of our campaign because of the efforts of Amnesty and other organisations that finally joined us. “But because of his name, age, his looks, us being grownup children, and us not being very relatable so we couldn’t really engage on a major scale with the media and public no matter how hard we tried.” Anoosheh's story is more complex and hor...

  bell hooks Feminist theory, but significantly different to Van Zoonen Feminism advocates equal rights between men and women "Feminism is for everyone" But how?  Race, class, gender, sexuality, ethnicity, and a whole range of other factors are all tied together bell hook's theory is a far more inclusive theory of feminism  This concept is known as intersectionality The representation of women can also affect the representation of men, and the way in which they are treated in society.  For example, hooks argued that many huge responsibilities are placed on men by the stereotypical representation of women,  Words such as 'pussy' and 'sissy' and other gendered or homophobic language against men who show emotion may stop them from doing so Representations in media products are therefore all linked and extremely complicated! KOTV reinforces assumptions about men being dominant and women being sexualised, which in turn reinforces patriarchal hegemony Paul Gilro...

 2 types of representation Simple straightforward and stereotypical  Difficult, complicated, challenging challenges stereotypes as they show vampires as average men. Lisbet Van-Zoonen  "men and women are represented differently in media products, and these representations are constructed through media language" "women's bodies are used as a spectacle for an assumed heterosexual male audience" "the typical representation of women therefore reinforces patriarchal hegemony" "even in products targeting women, women are still presented as spectacle, and presented as aspirational role models" mise-en-scene of a sexy night dress to appeal to the male gaze and attract a male audience John Berger  "men act, women appear" facial expression of male vampire is intriguing and subversive. his fear is important to the story Stuart Hall (representation) "constructed through media language, and use stereotypes to reflect the ideology of the pro...

How are representations constructed in the Kiss Of The Vampire? Representation is a re-presentation of a group of people to present an ideology. the anchorage of the V in vampire representing a vampire fang connoted by the blood dripping- generic convention  the lexis of Kiss of the vampire connotes to the idea of romance shows red which is synonymous with lust and aggression- and blood. woman in a submissive position to man the mis en scene of the vampire being in fear is a clear opposition of the stereotype of them being evil. use of lowkey lighting in symbolic of horror and dark themes which communicates these clearly with the audience for the film to be a specific genre  MES of the female victims is highly polysemic and can borrow both stereotypically be sexualised and innocent. From the context of the 1960s the women's costumes are revealing with a focus on breasts and cleavage. Hammer Horror were extremely successful in the UK. From the 1960s had extremely strict censors...