Long Road Media Blog

Conglomeration: where a larger organisation buys out a smaller organisation IPC media bought Woman's Realm and Woman's Own   Every media organisation exists for the sole purpose of ensuring profit and eliminating their competition Woman knows what its mass-market, 40-plus readers want – an entertaining, uplifting and useful magazine with the juiciest celeb gossip. Corporate website:designed to sell audiences to advertisers Mass market; average, basic Woman magazine presents a singular and straightforward hegemonic ideology to it's target audience It adopts a completely neutral ideology and mode of address in order to ensure maximum engagement with it's basic mass-market audience How has the brand identity for  Woman  shifted in twenty years? Gone from being aimed at housewives to being aimed at gossip and glamorous topics. It is focused on romance now compared to when it used to be focused on married women with depressing relationships. Societal norms change over time t...

 What is brand identity? Visible elements of a brand that identify and distinguish them. Vogue uses more interesting photography with more distinguished makeup and colours whereas Women is very basic looking in comparison.Vogue is also less cluttered with the main piece of text being the iconic title which draws attention. Whereas Women Magazine is cluttered as it has to try and bring people in to read it. 33% of a magazines money comes from advertising. IPC  To what extent are  Woman  and  Adbusters  examples of specialised and institutionalised media productions? Make reference to their distribution and circulation Women Magazine is aimed at women

reference to set texts answering the question facts and figures  it appeals to its audience as women see her using that soap and want to use it to be as beautiful as her. moreover it appeals to men as she is attractive so it'll draw their attention in order to be successful, a woman must be hegemonicay attractive, clean, soft, feminine The Lexis of “because you’re a woman” suggests that the ad is literally telling the audience that they need this product purely because of their gender Although the imagery used of the “all-over feminine” woman arguably exists solely to attract male readers, the ad is aspirational for the average woman magazine reader. The model represents the ideal hegemonically attractive, overtly sexual woman Compo Facts and figures by Collins, Michael Col

  Q1 - How are the target audience   positioned  in this scene? Make reference to media language Modes of address refers to how a media product 'speaks' to it's audience. But this 'speaking' doesn't have to be verbal or through text! For example, a film targeting a mass market male audience may use stereotypical elements of mise-en-scene such guns, knives, explosions and Tom Hardy looking grumpy to speak to men... Q2 - In what ways does this advert use  mise-en-scene  to address it's target audience? Van Zoonen argues that media language is used to construct male and female representations in different ways in media products Q3 -  Check out the textual analysis toolkit (this should always be open anyway!)  nd note at least three ways that men and women are represented differently in this advert. It's like Spot The Difference but you're 17... Q4 - In what ways can it be argued that this advert encodes ideologies of  patriarchal hegemony ? How ...

 Womens magazine is boring Simple and straighforward lexis for a simple and straightforward audience? Representations reflect reality Even though woman magazine is clearly stereotypical and often sexist, is there anything we can pick out that challenged patriarchia hegemony? Offering the audience of women a choice Challenges patriarchal representations of men The girl can do diy tasks The audience can pick and mix the ideology of this double page spread as either being sexist or progressive Woman magaizne refelcts the dominant ideological perspectives of the times in which it was made all emdia products reflect the ideological perspectives of the time in which it was made Mass media Articles such as these reinforce certain hegemonic ideoigcal standards about women

 2nd Wave Feminism  Woman magazine presents a singular and straightforward representation of women which in many ways contradicts the huge changes which were going on in society at the time Why does this magazine present such a singular, straightforward and hegemonic represntation of women? ideology- system of ideas and beliefs which always comes from a producer hegemony-when a group wields power over another group through consent anchorage-weighs down meaning alpha culture/ hyper masculinity David Guantlet- theories around identity Audiences are not passive, and media products  allow the audience to construct their own identities pick n mix theory [11:55] Collins, Michael audiences can pick and chose whatever ideology they wish from a media product