Long Road Media Blog

 Adbusters Conservative- keeping things the same  Progressive- everchanging  Adbusters does not easily fit into a genre. -Political  -Visual arts and photography -Culture jamming Taking something and putting it into a context Unconventional and lacks context  Takes a highly confrontational and unpleasant mode of address Adbusters Front Cover; - Militaristic connotations - Grainy and sandy - Masthead slightly covered by image - Middle-Eastern man-possible terrorism connotations - Fist clenched- aggressive  - 'Post-West'  Signifies war or colonisation  - Adbusters adopts a polysemic reading Adbusters presents a deliberately confrontational mode of address which is emphasised through its total lack of anchorage. The MES of the costume of the cover models costume has militaristic connotations due to the camouflage colours and utility pockets. This has significant connotations of war, death and threat which are potentially alarming to the target audien...

 Women Magazine and Adbusters basic and straightforward targets straight white women how does this product create meaning for its audience? women magazine is a basic magazine that is targeting a basic audience sexist magazine  straightforward  typical  sexualising objectifying  women can construct identities around this  women magazine reinforces patriarchal hegemonic norms this is to control the female audience  How had the conventions of the genres of the magazines you have studied changed over time? women's lifestyle Genre: Women's lifestyle (conventional) Big title lexis of women 7d (80p) is very cheap aimed to working class Hegemonically attractive / normal Pink colour is feminine Lexis of kitchen is lexis for sexist Lexis of British Woman is direct to woman Staring at us Sans serif women are dumb MES of floral dress is feminine Makeup to be pretty MES of smile to be inviting and friendly Lexis of lingerie to add a spicy Lexis of A-level is appeal...

Representations are shaped by the time that they were made To what extent does this apply to Les Revenants? Les Revenants presents complex and powerful representations of women in particular which reflects the time in which it was made. However, Les Revenants also completely excludes non white characters which is highly stereotypical and even racist. - Isolated - Solemn - Peaceful - Rural - Quiet - Spiritual - Long shot of nature  - MES of the coach connotes to tourism  - Wide shot of concrete dam - Strange modern building - Peaceful yet aggressive  - School is very concrete and threatening Contradictive- france is represented as a highly complicated and contradictory. It combines beautiful nature with ugly and unappealing newly built houses. In doing so, it reflects the complexities of everyday life. Not only this, but Les Revs will be highly relatable to white middle class and french target audiences., who may not live in Paris or other built up cities. How are multiple...

 Humans Fact Whack Component 2 is all seen and in-depth. There will be 2 questions in the TV industry this year, 1 for Humans and1 for Les Revenant. 50 minutes on each industry. Magazines will be a media language question. 15 marks per question. 25 minutes per question. Humans- Audience  Les Revenants- Representation How can producers construct an audience? How can audiences respond/interact/be fans of/ to Humans. Humans is Sci-Fi. Sci-Fi targets fans. Robots and futuristic technology. Themes- Humanity. Cyborgs. Speculative Ethics. AI. Synths. Allegory- Metaphor Humans Allegory; Prostitution  Rape Consent  Racism  Slavery Humans was produced by Channel 4 and AMC. Channel4; Skins, Inbetweeners, Friday Night Dinner and Fresh Meat.  Niche Shows AMC: Mad Men, TWD, Preacher. To what extent does Humans target a niche audience? KJ: Yes high extent Synthy music.  Consumer Culture. Capitalism. Green eyes. Robotic voice. Objectification. Voyeurism.  Work. A...

 Audience Theories: Albert Bandura- Media Effects - Media can implant ideas into the mind of the audience directly. - Audiences  acquire attitudes, emotional responses and behaviours through media products modelling ideologies. -  If a media product represents  behaviour such as violence or physical aggression, this can lead audience members to imitate those forms of behaviour. Stuart Hall- Reception Theory - To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences. - There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on - Hall narrowed this down to three ways in which messages and meanings may be decoded: - The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer - The negotiated reading - where the ideological implications of...

 The WaterAid advert uses subversive representation and challenges genre convention to appeal to a range. WaterAid advert uses a range of stereotypical representations to present a straightforward ideology to its target audience; a generalised stereotypical representation of Africa. Why does the Water Aid use stereotypes? They are a straightforward way of reinforcing the producers ideology and ensure the audience will donate their money Stereotypes; wealthy english household poor african village happy child black people singing  happy black people  sunset presents a positive but stereotypical  there is an inference that claudia has water due to water aid intervening africa is bright and idyllic - like paradise life is based around water england is represented through a stereotypical binary opposition as being cold, wet and dreary. this emphasises the binary opposition between england and africa. Othering- when a separation is made between two different groups of peop...

 Explore how different audiences can respond to the WaterAid advert KJ; Target Audience of middle aged white people, but also uses other elements of media language to appeal to a wider audience Plan -teenage girl -british pop song  -hegemonically attractive  -bright colours Introduction  audience refers to the people that consume media products, and who the product intends to target the products towards. in this essay i shall argue that the advert is targeting a british middle class white audience. wateraid is a uk based charity that provides access to clean water for people in developing countries.  the producers cater the media product to their target audience through the use of mise-en-scene. this is most clear by the opening scene which is set in a stereotypically british kitchen. the binary opposition which is shown by the rainy window and the sunny zambian field gives a sense of escapism to a typical british audience. the use of showing a clean kitchen tri...

 Stuart Hall Reception Theory- negotiated vs preferred reading. the audience can choose to receive the ideology of a media product in many different ways. we call this an active audience  George Gerbner Cultivation Theory- the more you see something, the more likely it will influence the way you see the world. ideology; life is hard but if you keep trying you'll succeed.  passive audience theory; basic and straightforward Aladdin P-love conquers all and to be yourself O-not a realistic film but the representation of Asians are good N-gives kids an unrealistic expectation of life WaterAid dominant ideology- there are people in the world who don't have water and it is up to us to help. having a straightforward and agreeable ideology means the advert can appeal to target as many people as possible. therefore, the intended response is to donate money. an advert sells a lifestyle not a product. audience positioning is how the audience are placed in a media product. 0.55 woman ...

30/3/2022 2. Explore how codes and conventions are used to construct meaning in the Daily Mail front page. [15] Direct address  big text  bold subheadings unflattering masculine image  In the Daily Mirror front page, codes and conventions are used to create meaning. Firstly, the bold heading  of "I stand to fight" is strong and eye catching for the audience. Its composition leads the reader to identify it as a promise, it is also a very short phrase which signifies its imperative nature. By the subheading being so short and bold it is easy to understand and remember. It is also in san-serif font which caters toward the working class audience 

 Newspapers always reflect the societal values of the time in which they are made. Newspapers are fickle as they change their opinions to reflect popularity.  Curran and Seaton argues that newspapers wield power without responsibility  Who publishes the Mirror and who publishes The Times? Reach PLC and News UK (News International) What else do these companies publish? Reach PLC -  Daily Mirror, Sunday Mirror, The Sunday People, Daily Express, Sunday Express, Daily Star, Daily Star Sunday as well as the Scottish Daily Record and Sunday Mail and the magazine OK!. News UK -  The Times, The Sunday Times and The Sun newspapers; its former publications include the Today, News of the World and The London Paper newspapers. What controversies have these companies been involved in? Reach PLC -  News UK- Phone hacking scandal, in July 2009 they paid £1 million in settlements after they hacked into peoples voicemails (thus invading their privacy) and published it witho...

 Newspaper Nazamin has a child this makes her sympathetic. She also has a white husband  Narrativization- the process of making a story News Values- the values or ideology that is demonstrated in news media  The news is constructed through a process of selection and elimination. Newsworthiness (worthy of being in the news, if it bleeds it leads) As a younger woman Nazamin is more important to the audience Nazamin is hegemonically attractive and with a white man this is an example of post-colonialism theory. She said: “It has been a very big struggle trying to get my dad’s name out there; we were slightly more successful in the last year of our campaign because of the efforts of Amnesty and other organisations that finally joined us. “But because of his name, age, his looks, us being grownup children, and us not being very relatable so we couldn’t really engage on a major scale with the media and public no matter how hard we tried.” Anoosheh's story is more complex and hor...

  bell hooks Feminist theory, but significantly different to Van Zoonen Feminism advocates equal rights between men and women "Feminism is for everyone" But how?  Race, class, gender, sexuality, ethnicity, and a whole range of other factors are all tied together bell hook's theory is a far more inclusive theory of feminism  This concept is known as intersectionality The representation of women can also affect the representation of men, and the way in which they are treated in society.  For example, hooks argued that many huge responsibilities are placed on men by the stereotypical representation of women,  Words such as 'pussy' and 'sissy' and other gendered or homophobic language against men who show emotion may stop them from doing so Representations in media products are therefore all linked and extremely complicated! KOTV reinforces assumptions about men being dominant and women being sexualised, which in turn reinforces patriarchal hegemony Paul Gilro...

 2 types of representation Simple straightforward and stereotypical  Difficult, complicated, challenging challenges stereotypes as they show vampires as average men. Lisbet Van-Zoonen  "men and women are represented differently in media products, and these representations are constructed through media language" "women's bodies are used as a spectacle for an assumed heterosexual male audience" "the typical representation of women therefore reinforces patriarchal hegemony" "even in products targeting women, women are still presented as spectacle, and presented as aspirational role models" mise-en-scene of a sexy night dress to appeal to the male gaze and attract a male audience John Berger  "men act, women appear" facial expression of male vampire is intriguing and subversive. his fear is important to the story Stuart Hall (representation) "constructed through media language, and use stereotypes to reflect the ideology of the pro...

How are representations constructed in the Kiss Of The Vampire? Representation is a re-presentation of a group of people to present an ideology. the anchorage of the V in vampire representing a vampire fang connoted by the blood dripping- generic convention  the lexis of Kiss of the vampire connotes to the idea of romance shows red which is synonymous with lust and aggression- and blood. woman in a submissive position to man the mis en scene of the vampire being in fear is a clear opposition of the stereotype of them being evil. use of lowkey lighting in symbolic of horror and dark themes which communicates these clearly with the audience for the film to be a specific genre  MES of the female victims is highly polysemic and can borrow both stereotypically be sexualised and innocent. From the context of the 1960s the women's costumes are revealing with a focus on breasts and cleavage. Hammer Horror were extremely successful in the UK. From the 1960s had extremely strict censors...

 Explore the ways media language combines to create meaning in Streets by Doja Cat  how ideology is constructed by the producer she's dancing provocatively  the use of media language creates a erotic mode of address the use of colours is synonymous with sexuality  the video uses a sexualised representation of a hegemonically attractive woman to appeal to a target audience. store window  classy  bag  808s  pointy nails lap dance window shopping shot counter shot red  new york close up shots slow  seductive moody lighting  voyeurism  sex passion love red hegemonically attractive man reaction shots stuart hall  black people gender performativity is the argument that the performance of gender changes the world around us. introduction  media language refers to the way the producer encodes meanings and ideologies  in this essay i will argue that streets by doja cat uses sexualised images of a hegemonically attractive w...

do not think during exams how to structure an introduction-  DAC- Definition argument context defining word representation- how a group issue or place is shown by the producer for ideological purpose. argument- knee jerk reaction tide was sexist  context is the product and company PEA- Point Evidence Analysis Explore the ways in which newly emergent digitally convergent technologies have shaped the  online media industries. Make reference to Zoella/Zoe Sugg and Attitude Online to explore your reasoning   Yes Industries and producers extensively use DCT to shape media products to make money profit. money convergence power control audience interaction pno readings postmodernism hesmondhalgh conglomerate web 2.0 regulation stereotypes digital digitally convergent technologies refers to the synergistic of two previously separate thanks to modern digital technology. the online media industries are specialised industries. in this essay i shall argue that ...

 attitude magazine low production value clickbait ads stream media is horizontally integrated  attitude online is not the magazine the website is not so frequently updated 2 or 3 times a day attitude the magazine is expensive (6.00) premium service pick and mix theory the audience can pick and mix their own identity from media products they can identify with bears pornhub are based in Canada self regulated harm and offence in attitude  big emphasis on sex and sexuality which could offend viewers the purpose of the boys sectio is sexual gratification  promotion of gambling the focus on depressing and unpleasant news stories some people may be offended and see it as exclusionary. click bait works in a completely different way to normal advertising you cannot comment on articles on attitude online as it may be bombarded by homophobic comments big discrepancy between comments

 Zoella Independent Underwent rebranding Diversification Regulation: There is regulation to show ID in order to get onto pornography sites Real Life sex shops closing down to online media  Prohibition encourages people to watch porn  Pornhub  Limitation of charge   Millions of alternative websites 30% of the UK access porn Huge Risk Easy to fake a document Taking away revenue from sex workers The whole idea of this is to protect and prevent kids looking at pornography  Lots of pornography is focused around hurting people The internet is totally regulated by a patchwork series of voluntary agreements - Talking about clitoral stimulation - The Best Audio Porn to Listen to When You’re Horny as Hell  -There are many suggestive photos of womens bodies Using her pre-existing audience to offer therapy There are no age restrictions on the website Subjective and straightforward viewpoint Old fashioned feminism known as 'Girl Power' APolitical Jean Bau...

 Online Media The issue with learning online media is that it is huge and there is no specific genre. Most controversial subject/ pornography. Breaches privacy. Unregulated place. Gore/ unpleasant videos. Dangerous Challenges. Doxxing- very easy to get away stuff. You are the product. Engagement is how long you look at something online. The internet is a collection of servers and computers. In the ocean to avoid laws Zoella- Vlogger Vlog is a video blog- the activity or practice of posting short videos Vlogs are very popular 90-98% of people viewed a vlog in the last month. Vlogs are often aspirational. Escapism-presents us with an authentic reality. Relatable mode of address. Intimate mode of address. Voyeurism. International in subtitles. Vlogging has a very low barrier to entry. Identification. Parasocial relationship. Representation of herself.

 Henry Jenkins Fans are often obsessed- big difference between audience and a fan. hypodermic theory-most people believe that it's true. cultivation theory- our ideas can be furthered over time. Fans like to talk about video games online. Fans also collect merchandise. Cosplay. Fan fiction- allows the audience to feel a connection to the story and rewrite it. First known slashfic was Spock and Kirk. Textual poaching. Clay Shirky audiences go so far now that there is no audience now. This is audiences making their own product. -Making their own fan films -Podcasts Gameology- Reactions and recreations of games. Very professional. Assassins Creed WW2 Low production value. A lot of effort put in. Good Cgi. Fans are advantageous to producers. Audiences have to become active Allows producers to adopt a double mode of address. Octodad; released in 2013 adventure game developed by young horses